{"id":2153,"date":"2019-06-18T12:26:50","date_gmt":"2019-06-18T10:26:50","guid":{"rendered":"https:\/\/clients.rubystudio.dk\/red\/?p=2153"},"modified":"2022-08-03T12:28:59","modified_gmt":"2022-08-03T10:28:59","slug":"staerke-brands-satser-paa-high-street-retail-i-koebenhavn","status":"publish","type":"post","link":"https:\/\/red.dk\/2019\/06\/18\/staerke-brands-satser-paa-high-street-retail-i-koebenhavn\/","title":{"rendered":"St\u00e6rke brands satser p\u00e5 high street retail i K\u00f8benhavn"},"content":{"rendered":"

Efter en succesfuld ombygning og udlejning af Postg\u00e5rden p\u00e5 K\u00f8bmagergade i K\u00f8benhavn, har RED nu fuldt udlejet et nyt tilst\u00f8dende udviklingsprojekt for PFA, nemlig knap 2.500 tilst\u00f8dende kvadratmeter p\u00e5 Niels Hemmingsens Gade.<\/h2>\n

Ombygningen og transformationen af K\u00f8benhavns smukke gamle posthus i K\u00f8bmagergade til en kombination af forretninger og kontorer under navnet Postg\u00e5rden har v\u00e6ret \u00e9n af K\u00f8benhavns seneste store retail-succeser. Med Cushman & Wakefield \u2502RED\u2019s udlejning af lokalerne p\u00e5 henholdsvis Niels Hemmingsens Gade, Valkendorffsgade og L\u00f8vstr\u00e6de er udlejningen af hele karr\u00e9en n\u00e6r gennemf\u00f8rt. Kun et restaurantlejem\u00e5l p\u00e5 L\u00f8vstr\u00e6de afventer endelig lejekontrakt.<\/p>\n

Det er tunge spillere, som nu bliver naboer til Postg\u00e5rden. I de smukke, pallazzo-lignende lokaler p\u00e5 Niels Hemmingsens Gade 24, der fra 1868 husede en bank, har det danske design- og m\u00f8belhus Paustian \u00e5bnet et state-of-the-art designunivers med designikoner, m\u00f8bler og accessories, fra b\u00e5de internationale og nordiske brands, og p\u00e5 hj\u00f8rnet af Niels Hemmingsens Gade og L\u00f8vstr\u00e6de \u00e5bner den norskejede grossistvirksomhed F&H til august en butik under det nye koncept KitchenLivingDining.<\/p>\n

De to seneste store udlejninger, samt udlejningen af hele Postg\u00e5rden til en r\u00e6kke st\u00e6rke retailbrands, vidner om en st\u00e6rk tiltro til K\u00f8benhavns high street appel. \u201dStort set alle brands, som har valgt at placere sig i Postg\u00e5rden-karr\u00e9en, er retailere, som ikke har andre butikker i city, er flyttet fra en mere perifer beliggenhed, eller har \u00e5bnet f\u00f8rste selvst\u00e6ndige butik,\u201d siger Project Manager i RED Retail, Phillip Monge, som sammen med resten af retail-afdelingen har varetaget udlejningerne i Postg\u00e5rden og Bank, som Niels Hemmingsens Gade 24 blev d\u00f8bt i projektfasen. \u201dDette st\u00e5r i kontrast til den seneste tid fokus p\u00e5 detailhandlens udfordringer og vidner om en tro p\u00e5, at detailhandlen p\u00e5 K\u00f8benhavns str\u00f8g- og sidegader kan b\u00e6re de st\u00e6rke brands.\u201d<\/p>\n

P\u00e5 trods af stigende konkurrence fra online-salg samt fortsat omfattende anl\u00e6gsbyggeri i indre by, som forstyrrer trafikken, oplevede K\u00f8benhavns str\u00f8ggader, if\u00f8lge seneste markedsrapport fra RED, et fortsat st\u00e6rkt footfall i 2018. \u201dAlle omr\u00e5der omkring Amagertorv og K\u00f8bmagergade oplevede i 2018 et footfall p\u00e5 ca. 5.000 forbipasserende pr. time, hvilket er med til at g\u00f8re disse gader til nogle af de mest interessante retail-beliggenheder i Danmark,\u201d understreger Philip Monge, som heller ikke tror p\u00e5, at e-handlen vil kv\u00e6le den fysiske butik. \u201dDer er alt for meget positionering, \u00f8konomisk frihed og ikke mindst kundeservice forbundet med den fysiske butik. Succes afh\u00e6nger dog helt og aldeles af at skabe et brand og en unik kundeoplevelse \u2013 p\u00e5 alle kanaler, ogs\u00e5 de digitale,\u201d slutter Philip Monge.<\/p>\n

Lejerne i Postg\u00e5rden og Bank-karr\u00e9en t\u00e6ller nu F&H, Arket, Sephora, Asics, Paustian og Yonobi.<\/p>\n

Foto: Paustian<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Efter en succesfuld ombygning og udlejning af Postg\u00e5rden p\u00e5 K\u00f8bmagergade i K\u00f8benhavn, har RED nu fuldt udlejet et nyt tilst\u00f8dende udviklingsprojekt for PFA, nemlig knap 2.500 tilst\u00f8dende kvadratmeter p\u00e5 Niels Hemmingsens Gade. Ombygningen og transformationen af K\u00f8benhavns smukke gamle posthus i K\u00f8bmagergade til en kombination af forretninger og kontorer under …<\/p>\n","protected":false},"author":2,"featured_media":2154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"acf":[],"yoast_head":"\nSt\u00e6rke brands satser p\u00e5 high street retail i K\u00f8benhavn | RED<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/red.dk\/2019\/06\/18\/staerke-brands-satser-paa-high-street-retail-i-koebenhavn\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"St\u00e6rke brands satser p\u00e5 high street retail i K\u00f8benhavn | RED\" \/>\n<meta property=\"og:description\" content=\"Efter en succesfuld ombygning og udlejning af Postg\u00e5rden p\u00e5 K\u00f8bmagergade i K\u00f8benhavn, har RED nu fuldt udlejet et nyt tilst\u00f8dende udviklingsprojekt for PFA, nemlig knap 2.500 tilst\u00f8dende kvadratmeter p\u00e5 Niels Hemmingsens Gade. 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