![\"\"](\"https:\/\/red.dk\/wp-content\/uploads\/2018\/03\/shopping-nyheder-kort-192x300.png\")
<\/a><\/p>\n\u201dPlanloven har begr\u00e6nset antallet af shoppingcentre i Danmark, og det modvirker i disse \u00e5r truslen fra E-handel. Internethandlen skal dog stadig tages alvorligt, idet vi forventer at danskerne fremadrettet vil foretage en st\u00f8rre andel af deres retail-indk\u00f8b online. Den danske retail industri er derfor n\u00f8dt til at tilpasse sig de fremtidige tendenser som forandrer industrien. N\u00e5r det er sagt, er der dog ogs\u00e5 nye teknologiske muligheder for shoppingcentre, som skal identificeres og udnyttes\u201d forklarer managing partner Nicholas Thur\u00f8 fra Cushman & Wakefield | RED.<\/p>\n
Eksempelvis kan teknologien Augmented Reality (AR) i fremtiden v\u00e6re med til at forbedre den fysiske shopping oplevelse, samtidig med at Big Data kan skabe et bedre grundlag for shoppingcentre ejere i deres optimering og styring af det daglige kunde-flow i centret.<\/p>\n
E-handlen i Danmark er vokset st\u00f8dt igennem flere \u00e5r, og udg\u00f8r nu ca. 10% af den samlede retail handel i Danmark, og det forventes at e-handel-andelen stiger yderligere i de kommende \u00e5r. Den \u00f8gede konkurrence fra e-handel kan m\u00e6rkes hos de fysiske butikker, og det har ogs\u00e5 f\u00f8rt til et st\u00f8rre fokus p\u00e5 at give kunden en bedre oplevelse i butikken, som kunden ikke kan f\u00e5 online. Samtidig er der ogs\u00e5 stort fokus p\u00e5 at skabe bedre sammenh\u00e6ng imellem e-handel og den fysiske butik \u2013 s\u00e5kaldte omnichannel-markedsf\u00f8ring.<\/p>\n
\u201dI \u00f8jeblikket ser vi en tendens til, at der gradvist kommer f\u00e6rre fysiske detailbutikker, men dem som forbliver, vil i h\u00f8jere grad have fokus p\u00e5 at h\u00f8jne oplevelsen for kunderne s\u00e5ledes, at man i de fysiske butikker for en ekstra oplevelse. Det er b\u00e5de lejere og udlejere meget opm\u00e6rksomme p\u00e5, og derfor arbejdes der ogs\u00e5 de to parter imellem ih\u00e6rdigt p\u00e5 at skabe b\u00e6redygtige l\u00f8sninger og koncepter, som fremover vil betyde, at butikkerne har de bedst mulige vilk\u00e5r for at skabe oms\u00e6tning, hvilket i sidste ende er det ultimative m\u00e5l for b\u00e5de lejer og udlejer\u201d siger Head of Retail Kristian Vinggaard fra Cushman & Wakefield | RED.<\/p>\n
I takt med den voksende e-handel forventer vi ogs\u00e5 at shoppingcentre ejerne gradvist vil fors\u00f8ge at tilf\u00f8je flere e-handel resistente lejere. Her vurderes F&B-kategorien (restauranter og caf\u00e9) at v\u00e6re s\u00e6rligt vigtig, mens ogs\u00e5 lejere som fitnesscentre, apoteker og convenience i mindre grad er udsat for konkurrencen fra E-handel.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Imens markedet for shoppingcentre i USA er under h\u00e5rdt pres, blev 2017 et rekord\u00e5r for danske shoppingcentre-transaktioner. USA, der har verdens h\u00f8jeste koncentration af shoppingcentre, oplever i denne tid en stor konkurrence fra Amazon og andre E-handels-akt\u00f8rer, hvilket har f\u00f8rt til et udfordret marked, hvor blandt andre storbanken Credit Suisse …<\/p>\n","protected":false},"author":2,"featured_media":3082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,42],"tags":[],"acf":[],"yoast_head":"\n
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<\/a><\/p>\n