In 1829, the world famous Danish author, Hans Christian Andersen wrote a now famous song in Danish, which strikes the following opening (loosely translated to English): ”Here, where the road turns a bend, there lies a house so beautiful…” It rhymes in Danish, and although Hans Christian Andersen was probably thinking of a different house, the same appraisal could be said about Vimmelskaftet 42, the home of one of Denmark’s oldest real estate companies, Jorcks Ejendomsselskab, which building lies exactly where Strøget bends the most.
It is no coincidence that great global mass-market retailers Uniqlo and Zara have decided to settle on Vimmelskaftet as their respective entry to the Danish market. Vimmelskaftet is known for high volumes of footfall with a very little fluctuation.
Although rather short, Vimmelskaftet features a great variety of brands, from the aforementioned fashion titans to smaller niche retailers in various different businesses. Customers can find exclusive football jerseys at Unisport, kid’s toys at Fætter BR, collectables at Faraos Cigarer and skincare from Rituals.
